Custom X Lures were designed and hand crafted to be the most versatile twitch, crank, and trolling lures available. Many of the Custom X Lures come with the option of an extremely durable aluminum lip or a traditional Lexon lip. With sizes ranging from the 5" Mini X to the massive 16" Monster Custom X has a size to match your every need.

Custom X Casting Rods are a Super Premium fishing rod. Light weight, responsive,and extremely durable utilizing only the highest quality components available.You can compare Custom X Rods to any other rod at almost twice the price.

Custom X Trolling Rods are the benchmark to which all other trolling rods are compared to. With there amazing ability to pull the smallest easy pulling lures all the way up to the largest hardest pulling lures is second to no other trolling rod. Custom X Trolling Rods utilize only the highest quality components available.

All Custom X Lures and Rods are made in the USA.

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